“Miller Lite is determined to bring you smooth streaming and make your Miller Time a little easier with the new Miller Lite Cantenna.” “Streaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they’re often forced to resort to sketchy, unreliable, illegal streaming,” Stephanie Clanfield, associate marketing manager at Miller Lite said in a press release. (Spoiler: you could end up in prison, according to the video.)

Miller Lite announced the innovation on Sunday night with a parody of the classic Sunday Primetime song, showcasing the Cantenna and depicting what could happen if you pirate games. The “can-novation,” as the company describes it, combines a classic Miller Lite can with a built-in digital antenna that will bring live football to TVs free of charge. One day Mike will count all of his awards, like lots of other people on LinkedIn do, and list them all.Cord-cutters and football fans can now enjoy Sunday night games without resorting to unreliable (and often illegal) streaming sites, thanks to Miller Lite’s new “Cantenna.” He also designed and directed numerous award winning immersive and mixed reality experiences including Game of Thrones “Ascend The Wall”, Merrell’s motion tracking adventure experience “Trailscape” and a companion VR piece to Christopher Nolan’s Oscar winning Interstellar. Real time animation and motion capture workflows for projects such as Coca-Cola “Polarīowl”, “Beats Realtime” for Beats By Dre, and Geico’s “Gecko Realtime.” Serving as Head of Studio and Executive Creative Director. Prior to joining M ss ng P eces Woods launched both Framestore’s Digital and VR Studios In 20 Woods served as Jury President for the AICP. Known industry wide for his inventiveness and creative integration of technology, Woods was named to Ad Age’s “Creativity 50” list in 2013 alongside Jay-Z, Shonda Rhimes and Ted Sarandos. He’s led projects as serious as a 3D selfie-powered petition app for the United Nations World Humanitarian Day and as light hearted as an AR Fart App, which was a Creativity editor’s pick and FWA of the month. Tinder and Baskin Robbins actually have him a ‘clean sweep’ in the AICP Next Awards prestigious ‘Integrated’ category. In 2020, Mike had the most award heavy year of his career, with projects for Tinder, Baskin Robbins & Stranger Things, and Ally Bank Monopoly all winning big.

Since joining m ss ng p eces in 2017, Mike has led a Cannes Lions and AICP award winning experiential project for National Safety Council, a huge Winter Olympic campaign for Intel and an Emmy award winning project for the Truth Initiative. Woods has been an industry leader in digital, experiential, mixed reality and VFX for over twenty years.

Miller lite cantenna